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2024 National Meeting

Keynote Address: 40 Years of CPC and Beyond

Dr. Don Falk, co-founder and former executive director of the Center for Plant Conservation

Dr. Don Falk, co-founder and former executive director of the Center for Plant Conservation, was the keynote speaker at the 2024 National Meeting held at the San Diego Zoo Safari Park. He delivered a lively and insightful address recounting the early days of CPC, reflecting on pivotal cultural moments from 1984—from the debut of the Macintosh computer and the Minivan, to the first Terminator movie and the opening of the Monterey Bay Aquarium—and the official beginnings of the Center for Plant Conservation.

Background photo: Dr. Don Falk gives the keynote presentation at the 2024 National Meeting. Photo by Bob Hoffman Photography.
Dr. Don Falk. Photo by Martha Lochert.

Dr. Falk emphasized the crucial role of CPC’s Board of Trustees in shaping the organization’s trajectory, and acknowledging their contributions as guardians of institutional memory and wisdom. He expressed gratitude to longstanding board members, founding botanic partners, staff, and advisors, whose contributions and dedication have spanned CPC’s four decades. Reflecting on the origins of CPC’s logo, Dr. Falk shared an anecdote—much to the delight of the crowd. While herding sheep for an agricultural land trust on a Massachusetts island with fellow co-founder Dr. Frank Thibodeau, they were inspired to hand draw (on the back of a case of beer) the logo, which revealed itself as both resembling nurturing hands and the leaves of a plant— underscoring both CPC’s mission and grassroots beginnings.

He commended CPC’s commitment to its mission of plant conservation, praising its evolution beyond focusing solely on growing the National Collection to encompass research, rare plant reintroductions, developing partnerships, and land conservation efforts. As an author of over 150 publications, Dr. Falk encouraged the attendees to publish their experimental results to facilitate knowledge sharing and prevent redundant mistakes. In keeping with his visionary approach to ecological resilience, Dr. Falk challenged conventional views on rare plants being a sign of evolutionary failure and maladaptation, proposing instead a reframing of rare species as agents of evolutionary progress. “All species are rare when they first evolve—are they not? What if, instead of trying to protect what is on the trailing edge of evolution…we are actually working on the leading edge of evolution?”

With the 2024 National Meeting being the largest conference in our history, we are grateful to all our attendees who are at the forefront of such amazing work being done to save plants. Thank you, Dr. Falk, for this lively address and your ongoing support of our mission to save plants from extinction!

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The Center For Plant Conservation (CPC) is a 501 (c) (3) non-profit organization (EIN# 22-2527116) dedicated to saving rare plant species from extinction. CPC's National Collection represents more than 2,000 of the world's rarest plants, maintained collectively by its valued network of Participating Institutions.

Center for Plant Conservation National Headquarters 15600 San Pasqual Valley Rd. Escondido, CA 92027-7000

Email: info@saveplants.org; Phone: (760) 796-5686

The CPC National Office is headquartered at the San Diego Zoo Safari Park in Escondidio, California, in partnership with the San Diego Zoo Wildlife Alliance, a CPC Participating Institution.

San Diego Zoo Wildlife Alliance

CPC has achieved the 2019 Gold Seal of Transparency on GuideStar.

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