As Seen on Rare Plant Academy

Outreach and education are crucial components of plant conservation. Without these important efforts, conservation programs would never reach their full potential and flourish with public support and engagement. Educational outreach is therefore a key feature of the University of California Botanical Garden at Berkeley’s mission to Save Plants.

The Big Give, an annual fundraising campaign across UC Berkeley’s campus, invites community members and the public to turn their attention to various programs on campus, including the school’s Botanical Garden and plant conservation initiatives. Vibrant social media graphics detail a case for conservation of five plant species studied in the Garden, encouraging the public to learn more about plant conservation and get involved by funding the Garden’s research efforts.

Head to the Rare Plant Academy to view Holly Forbes’ presentation on the Big Give. You will discover how Garden staff used the campaign to reach and engage new audiences and motivate them to donate in support of their conservation work – and also find inspiration for your own educational outreach programs!