As Seen on CPC’s Rare Plant Academy: Changing the Conversation About Plants

As plant lovers and conservation professionals, we recognize the inherent value plants have and the important role they play as the foundation for all life on our planet. We dedicate our lives to preserving the rarest, most endangered plants. But how do we inspire others to care about plants?

In this Rare Plant Academy video, Matt Candeias, creator of In Defense of Plants, shares a charismatic and compassionate approach to inspiring a shift in the public view of botany and climate change. With his light-hearted and attainable approach, Matt suggests fostering in others a new-found respect for plants as living, breathing, fighting organisms upon which all other forms of life depend. Using his own tale of learning to love plants, Matt is now inspiring the average individual through his passion project and podcast, In Defense of Plants, where he is making science communication accessible to everyone.

How did your love of plants begin? We’d love to know your origin story as a plant person! Connect with us on social media, tag us in your stories, and share your tales of inspiring others to SEE plants!

Watch and listen as Matt shares his thoughts on plant science communication for everyone and check out even more videos on the Rare Plant Academy.